A little collaboration, a lot of ideas, and more than a few rounds of “wait, what about this?” brought this brand to life. The result is an identity that feels intentional, distinctive, and unmistakably theirs.

One of my favorite projects and the results speak for themselves.

Brand Identity

Product + Merchandise Design

Signage

Illustration

Two folded T-shirts on fabric, one gray and one olive green with bold black graphics.

When the owner IS the brand, the identity has to feel personal, visually distinctive, and flexible enough to grow with the business.

As we moved through this project, it was important that the brand design gave XLR8 a scalable visual language that could move from social campaigns to physical environments without losing recognition.

Golden retriever sitting indoors on a dark floor, panting with tongue out and wearing a black collar.

Before After

The overall visual system allows room for growth. Whether supporting a meaningful cause or celebrating the sweetest gym mascot around, the branding is ready for any task.

Indoor gym with black squat racks, weights, and turf flooring under bright lights

Two blue smartphones displaying app screens on a white background